Video: Jackboy – “1K” (Directed by Josh Fields)

A tireless worker with a bottomless arsenal of flows, Jackboy did more than enough to earn his moment in the sun. Continuing his productive quarantine with a glamorous new video, Jackboy shares “1K.” Produced by TnTXD, “1K” is a monument to self-reliance, as Jackboy shrugs off a series of betrayals with a rubbery flow and takes pride in his self-made status: “No father figure, naw bitch I’m from the projects/Role model went to jail for whipping that pyrex.” In the video, Jackboy holes up in a hillside mansion with two models, dancing on the deck and basking in the golden hour sunlight. “1K” is the latest in a long line of videos from JACKBOY, the rapper’s new project, following the recent clips for “Pack A Punch” (928k views) and “Won’t Understand” (1.9 million views).

Marked by production from Tay Keith, Kid Hazel, Go Grizzly, TNTxD, and many others, JACKBOY reflects the artist’s wide-ranging tastes (he listens to Adele and Ed Sheeran more than he listens to any rapper), with instrumentals that range from the minimalist percussion-driven “Zombie World” to the East Asian tinge of “Freedom Of Speech” to the hyperactive synth of “Hate The B!tch.” The new project showcases the 23-year-old rapper’s versatile vocals, which oscillate between rapidfire cadences and pained operatics at a moments notice. Boasting a series of singles like “Pressure” (8.4 million views), “Cleaning Crew” (3.3 million views), which reached #3 on YouTube’s Trending Chart, the Kodak Black-featuring “Like A Million,” JACKBOY is the artist’s most successful album yet, propelling the rapper to the Top 300 of Rolling Stone’s Artist chart and pushing his Spotify monthly listener count past 1.1 million.

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