JAY-Z & Diddy are the epitome of Black Excellence in hip-hop and it looks like the two are looking to help the black community as they plan to launch an app to locate “black-owned businesses”. This is not the first time we’ve heard of such an app as brother Tariq Nasheed frequently speaks on an app and may be an inspiration to the app. Diddy has not yet announced the official title of the app and he did confirm that it was not “done” at the moment and is still in the developmental stage. Diddy & JAY-Z are slowly but surely becoming more enlightened and conscious of their influence and it’s obvious that they realize that an app like this will help cement their way into history outside of the music. Diddy says “It’s about blacks gaining economic power.” He and Jay-Z have been talking about this, he said, about moving the race forward actively, by means of making a lot of money and putting it back into the community”. Jay-Z’s 4:44 album was all about Black empowerment and this app is hands down going to be a game changer for the “Black Community”. We have included an excerpt from the interview via GQ below:

They have not yet released the official app name, but sources he reported that the app will be called “Black Excellence”.

“My culture,” he said. “I want to be an authentic, unapologetic warrior for black culture and the culture of the street and how it moves. My thing is most importantly to change the narrative of the black race. I can’t relate to anything that isn’t about that.”

He said he wants to develop an app that will allow users to look at a given city or neighborhood and see where the black-owned and black-friendly businesses are. He didn’t want to say too much about the app. It wasn’t finished. He didn’t have a name for it yet.

“This is not about taking away from any other community,” he said. “We’ll still go to Chinatown. We’ll still buy Gucci!” He laughed. “But the application will make it possible for us to have an economic community. It’s about blacks gaining economic power.” He and Jay-Z have been talking about this, he said, about moving the race forward actively, by means of: making a lot of money and putting it back into the community.

“I don’t believe in passiveness,” Love said. “At some point there has to be some kind of fight. I feel like we’ve done a lot of marching. It’s time to start charging.”

In his conversations with Jay-Z, they’ve been using the term “black excellence” for leaders who came forward to uplift the race by example. It was an updated incarnation of W. E. B. Du Bois’s “talented tenth,” based not on class or lightness of skin tone this time but instead on getting and being extremely wealthy. And philanthropic. “We’re into psychological warfare,” he said. “The difference is, we’re not trying to hurt nobody.” – Diddy

Read the full story via GQ here. 

LEAVE A REPLY

Please enter your comment!
Please enter your name here