|Few emcees have managed to stay relevant as long as E-40, still racking up hits in his fourth decade making rap music. Joining three generations of rap stars with a slinky slapper, E-40 recounts his origins on “Straight Out The Dirt,” digging deep into his family history: “My granddaddy helped build the Carquinez Bridge/Gave my grandmama eleven kids/A gallon of milk and some eggs in the fridge/A pack of Top Ramen some bread and some grits.” Recruiting Memphis rap icon Yo Gotti and Baton Rouge riser YoungBoy Never Broke Again, who was still five years away from birth when E-40 made his 1994 debut in the Billboard 200, E-40 stunts in front of a massive pile of soil in the stunt-happy, literal-minded music video. Released last summer, “Straight Out The Dirt” is a harbinger for a huge 2018 for E-40, as he prepares his 26th studio album.
In 2016, E-40 landed three new albums on the Billboard 200 simultaneously with The D-Boy Rap Diary Books 1 & 2 and the 44-track D-Boy Diary: Deluxe Edition. All three also placed in the top 20 of Billboard’s Indie and R&B/Hip-Hop Charts and reached the top ten of the Rap Chart. The D-Boy Diary earned much of its success from streaming, with key playlist placements, including “Puttin’ In Work” on Spotify’s New Music Friday and “Savage” on the popular Rap Caviar, leading to over 2 million Spotify streams in one week. The very same year, E-40 celebrated even more chart success as two singles, “Choices” and “Function,” received Gold certifications from the RIAA. This summer, E-40 teamed up with B-Legit, his cousin and fellow former member of The Click, for “Fo Sho,” and made a left-field collaboration with electronic musician Ryan Hemsworth on “Hunnid,” released in July. With four decades in the rap game and a flourishing adult beverage empire, E-40 is the ultimate rap elder statesman, teaching his glorious, ever-evolving career in the music business to new artists in the Bay and beyond. Most recently, 40 announced the latest expansion to his alcoholic beverage collection when he introduced E.Cuarenta, his new brand of signature tequila.
Watch “Straight Out The Dirt” ft. Youngboy Never Broke Again & Yo Gotti: https://youtu.be/KZqy-DCTRL8
Listen to “Straight Out The Dirt” on SoundCloud: https://soundcloud.com/e40/e-40-straight-out-the-dirt/
Listen to “Straight Out The Dirt” on YouTube: https://youtu.be/0OEJSEhmvo0